by Demand Gen Report Team | Nov 8, 2012 | Demanding Views
By Frank Dale, CEO and President at Compendium Content marketing is a new discipline that’s gaining a lot of attention for its ability to drive product demand and shorten the sales cycle. By developing and marketing information that is easily found by prospects,...
by Demand Gen Report Team | Nov 7, 2012 | Industry News
Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference. The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform,...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects. A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform. The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of...
by Demand Gen Report Team | Nov 5, 2012 | Industry News
Marketing automation vendor HubSpot announced today that it has closed a new round of financing and shared some of its Q3 2012 financial results. The company said that it has secured a $35 million mezzanine financing round. Investors in the new round include a...
