by Demand Gen Report Team | Oct 24, 2012 | Industry News
Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company’s marketing automation users and connect them with third-party tools and services. Marketo Program Exchange is being positioned as...
by Demand Gen Report Team | Oct 23, 2012 | Industry News
Optify, a provider of digital marketing software, today announced new lead intelligence capabilities for the company’s suite of marketing automation products. The company’s new Optify Connect, according to a news release, will allow B2B marketers to...
by Demand Gen Report Team | Oct 23, 2012 | Industry News
Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings of its third annual Bt2B Buying Survey. The report, underwritten by Act-On Software, and titled “Inside The Mind Of The B2B Buyer,” found the...
by Demand Gen Report Team | Oct 23, 2012 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz GroupEditor’s Note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – including strategy,...
by Demand Gen Report Team | Oct 22, 2012 | Industry News
Aprimo, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship Manager, part of the company’s suite of cloud-based Integrated Marketing Management (IMM) applications. According to a company news release,...
