by Demand Gen Report Team | Oct 19, 2012 | Industry News
Salesforce.com today announced a major new set of social analytics partnerships for its Marketing Cloud, bringing together 20 social analytics vendors to help companies “accelerate the shift from passive social listening to driving real business results, turning...
by Demand Gen Report Team | Oct 19, 2012 | Industry News
‘Lean Startup’ Expert Eric Ries Joins HubSpot Advisory Board On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company’s advisory board. Ries is a key proponent of the “lean startup” methodology,...
by Demand Gen Report Team | Oct 18, 2012 | Industry News
Microsoft announced yesterday that it has acquired marketing automation firm MarketingPilot for an undisclosed sum. The news was announced in a blog post on Microsoft’s Dynamics CRM community site and in a statement on the MarketingPilot web site....
by Demand Gen Report Team | Oct 17, 2012 | Industry News
As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of sources than ever before to research their purchases. It’s part of a trend that will have profound implications for sales and marketing professionals. That’s the key...
by Demand Gen Report Team | Oct 17, 2012 | Industry News
Demandbase, a provider of B2B marketing technology solutions, today announced a new online ad-targeting service designed for the business-to-business market. The company’s Demandbase Company-Targeted Advertising platform will allow B2B advertisers to deliver...
