by Demand Gen Report Team | Sep 28, 2012 | Industry News
Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the Ci Technology Database (CiTDB). The PLS use predictive analytics to score companies based on their likelihood of purchasing a specific...
by Demand Gen Report Team | Sep 26, 2012 | Industry News
HubSpot today announced plans to open a European headquarters in Dublin, Ireland. The new office will open in January 2013 and will provide 150 new jobs within the next three years. “Our Dublin office will hire aggressively in sales, marketing, account management and...
by Demand Gen Report Team | Sep 25, 2012 | Demanding Views
By Joe Cordo, CMO of Extraprise Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and...
by Demand Gen Report Team | Sep 25, 2012 | Solution Spotlight
Sales performance management vendor Qvidian recently released a major update to its sales playbooks and analytics software, including tighter integration with the Salesforce.com platform. Qvidian Sales Playbooks use an automated and standardized process to provide...
by Demand Gen Report Team | Sep 21, 2012 | Industry News
Treehouse Interactive this week announced a series of updates to the company’s MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform. The Salesforce Sales Cloud enhancements integrate...
