by Demand Gen Report Team | Aug 28, 2012 | Industry News
Best-In-Class Firms Embrace Mobile CRM, Remote-Data Access Aberdeen Research conducted the study to identify emerging best practices for managing mobile sales effectiveness and to provide a framework by which readers can assess their own mobility strategies. The term...
by Demand Gen Report Team | Aug 27, 2012 | Industry News
“The greatest pessimism lies among business-to-business companies. These companies have not seen their markets rebound,” said Christine Moorman, Director of The CMO Survey and T. Austin Finch, Sr. Professor of Business Administration at Duke’s Fuqua...
by Demand Gen Report Team | Aug 24, 2012 | Industry News
Blackboard Learn for Sales users can deploy the Brainshark capabilities for sales training and professional development programs, including courses compliant with widely-adopted SCORM and AICC enterprise e-learning content standards. The Blackboard Learn for Sales...
by Demand Gen Report Team | Aug 23, 2012 | Industry News
Designed with input from existing Act-On partners and customers, APEX offers companies that need specialized products and expertise, and those who provide such services, to easily find each other. Partners fall into three major categories: Technology Partners have a...
by Demand Gen Report Team | Aug 22, 2012 | Industry News
Too Few – Or Too Many – Data-Driven Decisions CEB used five questions to test marketers’ statistical aptitude, ranging from basic to intermediate. According to the report, 44% of marketers answered almost all of the questions incorrectly, and very few (6%)...
