by Demand Gen Report Team | Aug 20, 2012 | Industry News
The distinction between frequency and cadence, according to Mike Gospe, Co-Founder and Principal of KickStart Alliance and author of The Marketing High Ground, is one that can make or break a campaign managed with a marketing automation solution. “A lot of...
by Demand Gen Report Team | Aug 20, 2012 | Demanding Views
By Peter Gracey, President, COO and Co-Founder, AG Salesworks One way to measure the quality of a business conversation is by the way your prospect talks about you once the discussion is over. In other words: Yes, you want them to talk about you behind your back. But...
by Demand Gen Report Team | Aug 20, 2012 | Solution Spotlight
Over the past few years, a number of vendors have built solutions that append and expand upon the data entered in traditional web forms. This includes netFactor, whose formIQ service uses behavioral tracking, analytics and third-party databases to create a more...
by Demand Gen Report Team | Aug 16, 2012 | Industry News
Forrester’s study yielded five key findings that impact today’s marketers: · Marketers have accepted multichannel marketing as common practice – 40% of respondents assessed themselves as mature practitioners of multichannel marketing. · A skills gap...
by Demand Gen Report Team | Aug 15, 2012 | Industry News
Key elements of Jive for Marketing Teams include: Extended team collaboration: Jive’s External Groups capability allows extended marketing teams, including outside agencies and contractors, securely collaborate in a single workspace, while sharing only materials...
