by Demand Gen Report Team | Aug 2, 2012 | Industry News
According to SAP, the application loads text data from Twitter, Facebook and any other Web service with a publicly available API. It then applies semantic analysis, using text data processing capabilities to analyze and reveal customer sentiments towards a...
by Demand Gen Report Team | Aug 1, 2012 | Industry News
Pinfluencer joins a small group of startups, including Curalate, that offer analytics technology for the Pinterest platform. The challenge here is that Pinterest does not have an open API; these third-party tools instead work by crawling Pinterest, searching for and...
by Demand Gen Report Team | Jul 31, 2012 | Industry News
From Business Intelligence To Social Intelligence The emerging science of Social Intelligence [SI] plays a major role in this trend. SI has its origins in Business Intelligence concepts and tools, which equip users with up-to-date information about companies,...
by Demand Gen Report Team | Jul 31, 2012 | Solution Spotlight
– Promotions Manager – Reflecting Votigo’s legacy as a social promotion management tool, this component allows marketers to manage activities such as contests, sweepstakes and promotional apps across Facebook, Twitter and other major social media...
by Demand Gen Report Team | Jul 30, 2012 | Demanding Views
By Jon Russo, Founder & CEO, B2B Fusion We’re still not yet hitting the full promise of what Marketing 2.0 could be delivering for our companies. That’s what I learned when I conducted my own, informal poll of three CMOs of B2B companies with revenues...
