by Demand Gen Report Team | Jul 3, 2012 | Industry News
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number...
by Demand Gen Report Team | Jul 3, 2012 | Demanding Views
By Chad White, Research Director, Responsys There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to...
by Demand Gen Report Team | Jul 3, 2012 | Solution Spotlight
Act-On Insight also helps companies optimize their blog, social networks and media channels. Businesses can garner valuable information from monitoring their own blogs and comparing them with those of their competitors. For example, marketers can see trends in blog...
by Demand Gen Report Team | Jul 3, 2012 | Industry News
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to...
by Demand Gen Report Team | Jun 28, 2012 | Industry News
The survey, which is detailed in Corporate Visions’ Q2 2012 Sales and Marketing Messaging Report, found: Marketing creates content, but sales doesn’t always use it: More than half (65%) of respondents said their sales teams use less than half of the demand...
