by Demand Gen Report Team | Jun 25, 2012 | Industry News
In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in successful demand generation. DemandGen Report (DGR): While...
by Demand Gen Report Team | Jun 22, 2012 | Industry News
NetProspex determines a client’s ideal buyer profile, ensuring a prospect database is properly targeted towards the correct decision makers. The company ensures data quality using on its proprietary CleneStep methodology, identifying incorrect contact...
by Demand Gen Report Team | Jun 21, 2012 | Industry News
Register for this 60 minute webinar — The Sales & Marketing Transformation Triad: 3 Keys To Tying New Technology Rollouts To Business Results – on Tuesday, June 26, 2012 1:00 PM – 2:00 PM EDT. DemandGen Report (DGR): Couch & Associates has a lot of...
by Demand Gen Report Team | Jun 19, 2012 | Industry News
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” lists. VerticalResponse Social is a self-service marketing solution designed to help marketers take the guesswork out of social media and extend the reach of...
by Demand Gen Report Team | Jun 18, 2012 | Industry News
By Joe Smith, EVP, Corporate Sales and Marketing, Invenio Marketing Solutions Lead nurture programs are key to keeping a company’s pipeline in motion. For nurture programs to be successful, businesses need to ensure there are ongoing, targeted communications...