by Demand Gen Report Team | Jun 11, 2012 | Industry News
Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions Today’s sales conversations hinge on “messaging moments of truth,” according to Riesterer, in this exclusive DGR Q&A. While there’s a great deal of...
by Demand Gen Report Team | Jun 8, 2012 | Industry News
“Although the marketing automation segment has grown 75%, most companies are realizing only a fraction of the potential from their investment,” said Paul Rafferty, Founder and CEO of Sales Engine International. “We are finding that the problem lies...
by Demand Gen Report Team | Jun 7, 2012 | Industry News
Keeping customer and new prospect data up-to-date and accurate is a universal problem for B2B marketers. Contact data degrades at a rate 2% each month, according to research conducted by Netprospex. The company is focused on helping companies drive efficient customer...
by Demand Gen Report Team | Jun 6, 2012 | Industry News
“I care about two things: the funnel and content marketing,” said Heidi Melin, Chief Marketing Officer of Eloqua, in a press release. “Why? Because content is the fuel that drives prospects from one stage to the next. Our Kapost integration not only...
by Demand Gen Report Team | Jun 6, 2012 | Industry News
According to HubSpot CEO Brian Halligan, the partnership is a step forward in connecting the dots between customers’ social marketing efforts. “Of 60+ apps we’ve seen, HootSuite is building one of the most exciting,” he said in a press release....
