by Demand Gen Report Team | Mar 2, 2012 | Industry News
New speakers added to the agenda include top authors and thought leaders in demand generation and content including Matthew Papertisan, Research Director, Demand Generation Strategies at industry benchmark firm SiriusDecisions; Elle Woulfe, Senior Marketing Manager at...
by Demand Gen Report Team | Mar 2, 2012 | Industry News
Data Integration Poses Marketing ChallengesFor many enterprises, data integration issues can limit their ability to create these types of integrated campaigns. According to a recent Gleanster survey of more than 300 companies, 79% said that achieving acceptable data...
by Demand Gen Report Team | Mar 1, 2012 | Industry News
Some of the highlights from these new speakers and session will include: Building on SiriusDecisions’ foundational work in the area of demand creation, Papertisan’s session will highlight the vital need for marketers to understand stages of the buying...
by Demand Gen Report Team | Feb 29, 2012 | Industry News
More Leads or Better Leads? According to the report, for example, 46% of top-performing companies implemented marketing automation to get higher-quality leads, while 41%did so in order to generate more leads. Among non-top performers, a much higher number — 58% –...
by Demand Gen Report Team | Feb 28, 2012 | Solution Spotlight
Developed by Compsoft plc, UK-based developer of mobile and tablet apps, iPresent for iPad is a new business tool for organizations to manage, access and present sales content. Compsoft also develops bespoke apps for companies including npower, Symantec, Hotels.com...
