by Demand Gen Report Team | Feb 3, 2012 | Industry News
“One of the most pressing demand generation challenge for marketers today is managing change,” Gershik told DemandGen Report. “With the shift to a buyer-centric model of selling, marketers are having to become expert in new technologies and processes...
by Demand Gen Report Team | Feb 2, 2012 | Industry News
Franklin continued, “In 2011, a number of important actions were taken that better position each of our businesses to operate more efficiently and better compete in the changing market place. These included efforts to consolidate production processes and sales...
by Demand Gen Report Team | Jan 30, 2012 | Demanding Views
B2B marketing is in a state of constant flux. New channels, tactics and business demands are emerging on what seems like a daily basis. While there is increased adoption and maturing use of marketing automation, many marketers are still learning how — and if — their...
by Demand Gen Report Team | Jan 30, 2012 | Industry News
As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts. Users simply register and view reports within their existing HubSpot platform. “The introduction of applications like Ifbyphone’s...
by Demand Gen Report Team | Jan 27, 2012 | Industry News
“With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond,” said Stephane Dehoche, President and CEO of Neolane. “Based on our open, flexible, digital native and...
