by Demand Gen Report Team | Jan 18, 2012 | Demanding Views
By Mani Iyer, CEO, Kwanzoo, Inc. In order to find smart ways to identify and nurture prospective customers who visit their web site, B2B companies have been making significant investments in marketing automation and RPM platforms such as Eloqua and Marketo. However,...
by Demand Gen Report Team | Jan 13, 2012 | Industry News
“This acquisition means we have even more experts in-house to bolster our entire service offering and help align our customers’ sales and marketing efforts,” said Justin Gray, CEO, LeadMD. LeadMD, a Marketo partner, now offers two branded channels of services...
by Demand Gen Report Team | Jan 12, 2012 | Industry News
The new enhancement is designed to optimize online training by creating mixed course types. The new feature enables users to create one course that can be scheduled as different types of classes such as instructor-led, eLearning or virtual classroom. The enhancement...
by Demand Gen Report Team | Jan 10, 2012 | Demanding Views
Driving top-line growth is the universal C-suite challenge, which is why RPM immediately caught on so quickly. Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears. Since RPM emerged out of the marketing automation...
by Demand Gen Report Team | Jan 9, 2012 | Industry News
During the first half of 2011, Neolane said it grew year-over-year revenue 70%. Additionally, the company launched the newest version of its Neolane Interaction product, designed to enable marketers to fuse inbound and outbound marketing campaigns and offers. The...
