by Elise Schoening | May 14, 2019 | Industry News
CM Group, a family of marketing technology brands that include Campaign Monitor, Emma and Delivra, acquired Vuture, a cross-channel marketing platform for legal and professional service providers. The company also raised $410 million in funding. Vuture expands the CM...
by Elise Schoening | May 13, 2019 | Blog
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards...
by Elise Schoening | May 13, 2019 | Solution Spotlight
SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent...
by Elise Schoening | May 10, 2019 | Demanding Views
Marketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to...
by Elise Schoening | May 9, 2019 | Industry News
G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed. With this acquisition, G2 aims to amplify customer voices and accelerate review collection. Advocatley is positioned to...
