by Elise Schoening | Feb 11, 2019 | Solution Spotlight
The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content....
by Elise Schoening | Feb 8, 2019 | Demanding Views
The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that...
by Elise Schoening | Feb 7, 2019 | Industry News
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS...
by Elise Schoening | Feb 6, 2019 | Industry News
AdRoll Group announced former Marketo executive Robin Bordoli as the new president of its RollWorks division. Bordoli comes to RollWorks with more than 10 years of executive experience in B2B marketing and SaaS, including as CEO of Figure Eight and GM of...
by Elise Schoening | Feb 6, 2019 | Blog
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention...
