by Elise Schoening | Jan 14, 2019 | Industry News
Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams. Kate Adams joins the company as Senior Director of Marketing. She comes from SmartBear with more than a decade of B2B marketing and...
by Elise Schoening | Jan 11, 2019 | Demanding Views
We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact? Acting on a hunch, basing a solution on guesswork, or leaving success to luck certainly has a...
by Elise Schoening | Jan 11, 2019 | Industry News
LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help enhance the customer experience for its 450+ clients, optimize revenue...
by Elise Schoening | Jan 9, 2019 | Financial News
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling...
by Elise Schoening | Jan 9, 2019 | Industry News
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing...
