by Elise Schoening | Jan 7, 2019 | Demanding Views
This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions: Deeper analyst coverage of the “Martech 5000;”...
by Elise Schoening | Jan 4, 2019 | Solution Spotlight
LinkedIn’s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results. FEATURES/FUNCTIONALITY Objective-Based Advertising positions users to select the campaign objectives that...
by Elise Schoening | Jan 3, 2019 | Case Studies
PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge...
by Elise Schoening | Dec 28, 2018 | Solution Spotlight
Dynamic Optimization by Return Path is designed to help marketers improve their email marketing efforts by combining ESP data and AI to provide customized recommendations for boosting inbox placement and subscriber engagement. FEATURES/FUNCTIONALITY The solution aims...
by Elise Schoening | Dec 21, 2018 | Industry News
VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard. The integration with GoVideo, Vidyard’s video messaging app, aims to humanize the sales process and accelerate success with one-to-one video...
