by Elise Schoening | Dec 21, 2018 | Industry News
Content insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together. Through the integration,...
by Elise Schoening | Dec 19, 2018 | Financial News
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million...
by Elise Schoening | Dec 19, 2018 | Blog
The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public. We’ve already done the hard part and narrowed down...
by Elise Schoening | Dec 18, 2018 | Demanding Views
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of...
by Elise Schoening | Dec 18, 2018 | Financial News
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also...
