by Elise Schoening | Nov 5, 2018 | Solution Spotlight
Campaign Monitor aims to offer an easy-to-use email marketing solution that can help marketers create beautiful, responsive email templates, trigger personalized journeys at the right time and segment their list based on rich data from more than 200 integrations....
by Elise Schoening | Nov 2, 2018 | Demanding Views
B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Collectively, we’ve consolidated the big gains from the digital era and reached a new plateau....
by Elise Schoening | Nov 1, 2018 | Industry News
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data and improve one-to-one personalization. Evergage Decisions aims to use AI to provide hyper-personalized content recommendations. The...
by Elise Schoening | Nov 1, 2018 | Industry News
Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba...
by Elise Schoening | Oct 31, 2018 | Blog
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and...
