by Elise Schoening | Oct 15, 2018 | Solution Spotlight
Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer...
by Elise Schoening | Oct 12, 2018 | Industry News
Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B...
by Elise Schoening | Oct 11, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, has raised $55 million in a Series C funding round led by IVP. Emergence Capital, Accel and Pritzker Group Venture Capital also participated in the round, which brings the company’s total funds to $100...
by Elise Schoening | Oct 11, 2018 | Industry News
Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed. Stylelabs provides digital asset management, marketing resource management and...
by Elise Schoening | Oct 10, 2018 | Industry News
Moz, a SEO software provider, announced plans to acquire STAT Search Analytics, a rank tracking and search engine results page (SERP) analytics company. The announcement was made in a joint video blog post featuring Moz CEO Sarah Bird and STAT CEO Rob Bucci. The...
