by Elise Schoening | Oct 3, 2018 | Industry News
Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics. Marketo Sales Engage, which aims to increase sales productivity...
by Elise Schoening | Oct 3, 2018 | Industry News
The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they still want to interact with a sales representative and 38% believe interacting with a sales rep is more productive than conducting research on their own, according to a new report from...
by Elise Schoening | Oct 2, 2018 | Financial News
Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed. With the investment, Triblio plans to...
by Elise Schoening | Oct 1, 2018 | Solution Spotlight
Koble is a B2B matchmaking platform that aims to simplify the customer journey by matching prospects with relevant companies, products and people. The Koble platform is designed to spark genuine conversations between buyers and sellers by empowering users to post...
by Elise Schoening | Sep 28, 2018 | Demanding Views
If your brand’s way of delivering customer experiences is ad hoc and doesn’t scale, you need to think differently to remain competitive in today’s environment. That’s because you’re no longer just vying for buyer attention for your...
