by Elise Schoening | Sep 24, 2018 | Blog
Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20%...
by Elise Schoening | Sep 21, 2018 | Industry News
Allego, a sales training, learning and coaching software, recently accepted its first funding round of $7.5 million from General Catalyst. Yet, Yuchun Lee, CEO and Co-Founder of Allego, swears the company has no plans to touch it. In an exclusive interview with Demand...
by Elise Schoening | Sep 21, 2018 | Demanding Views
Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days...
by Elise Schoening | Sep 20, 2018 | Industry News
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform....
by Elise Schoening | Sep 20, 2018 | Solution Spotlight
Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as...
