by Elise Schoening | Sep 19, 2018 | Industry News
DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM...
by Elise Schoening | Sep 19, 2018 | Industry News
The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first...
by Elise Schoening | Sep 19, 2018 | Blog
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen...
by Elise Schoening | Sep 18, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution. InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically...
by Elise Schoening | Sep 18, 2018 | Financial News
Sigstr, a relationship marketing platform, announced a $4 million funding round led by Edison Partners, a growth equity investment firm. According to the company, the funding will be used for product development and enterprise market expansion. The news follows the...
