by Elise Schoening | Sep 17, 2018 | Demanding Views
Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig? Visualizations and sexy charts are the...
by Elise Schoening | Sep 14, 2018 | Blog, Podcasts
In an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help...
by Elise Schoening | Sep 14, 2018 | Solution Spotlight
Intercom’s latest release, Video Bots, aims to combine the personalization of video with the automation of bots to create deeper and richer connections between businesses and customers. FEATURES/FUNCTIONALITY Video Bots is connected to Intercom’s Custom...
by Elise Schoening | Sep 13, 2018 | Industry News
Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline. The platform is designed to use data from Radius’ Network of Record to refresh and...
by Elise Schoening | Sep 13, 2018 | Financial News
Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software provider, according to Reuters. Marketo, which was founded in 2006, generated approximately $321 million in revenue last year,...
