by Elise Schoening | Sep 7, 2018 | Demanding Views
In 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also...
by Elise Schoening | Sep 6, 2018 | Industry News
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics. The updated dashboard aims to help marketers easily view current and past webinars, review analytics and publish...
by Elise Schoening | Sep 6, 2018 | Industry News
Salesforce released updates to its Sales Cloud Platform designed to help companies execute the entire sales process within the platform. The announcement includes three key features, High Velocity Sales, Salesforce Billing and Pardot for marketing, which aim to...
by Elise Schoening | Sep 5, 2018 | Industry News
The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B...
by Elise Schoening | Sep 5, 2018 | Industry News
Engagio, a marketing orchestration software, announced Cheryl Chavez as the company’s new Chief Product Officer and Inger Rarick as VP of Customer Success. Chavez previously worked as Group Vice President of Product Management and UX at Marketo. Rarick comes to...
