by Elise Schoening | Jul 18, 2018 | Industry News
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey...
by Elise Schoening | Jul 18, 2018 | Industry News
HubSpot has released the Marketing Hub Starter, a software hub designed to equip growing businesses with the tools to engage and nurture leads. The new release aims to consolidate marketing tools into a single, easy-to-use platform. It is positioned to build on the...
by Elise Schoening | Jul 17, 2018 | Financial News
Salesforce, a cloud-based CRM platform, announced that it has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence platform. Terms of the deal were not disclosed. According to a press release, the acquisition will be used to...
by Elise Schoening | Jul 16, 2018 | Solution Spotlight
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver...
by Elise Schoening | Jul 13, 2018 | Demanding Views
In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it takes eight. Each year it will take more. The trend is rapid and clear. What is to be done? Plenty of industry headlines have declared the death of the cold call. But any...
