by Elise Schoening | Jun 20, 2018 | Blog
The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. According to the DMA,...
by Elise Schoening | Jun 19, 2018 | Industry News
Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve...
by Elise Schoening | Jun 18, 2018 | Industry News
SurveyMonkey, an online survey software provider, announced that its parent company, SVMK Inc., has confidentially filed for an initial public offering (IPO) with the Securities and Exchange Commission (SEC). The number of shares and the price per share have not yet...
by Elise Schoening | Jun 18, 2018 | Industry News
DiscoverOrg, a sales and marketing intelligence provider, has unveiled enhancements to its ListMatch tool, which is designed to provide sales and marketing teams with accurate, comprehensive data for accounts and contacts. The new feature, Person Matching, enables...
by Elise Schoening | Jun 18, 2018 | Solution Spotlight
SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities....
