by Elise Schoening | Jun 1, 2018 | Demanding Views
Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams. That’s not happening because both sides approach the customer journey differently. Success for the sales team is measured in revenue, and for...
by Elise Schoening | May 31, 2018 | Industry News
HubSpot announced a new partnership with Taboola, a native advertising and content discovery platform. The partnership positions users to create Taboola campaigns from within the HubSpot platform. As a result of the partnership, Taboola’s content discovery...
by Elise Schoening | May 29, 2018 | Solution Spotlight
Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are...
by Elise Schoening | May 25, 2018 | Demanding Views
The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view does not perfectly explain the complexities of the B2B buyer’s...
by Elise Schoening | May 25, 2018 | Industry News
There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives...
