by Elise Schoening | Apr 2, 2018 | Demanding Views
Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all...
by Elise Schoening | Apr 2, 2018 | Solution Spotlight
The DealSignal Contact Data Platform aims to provide marketers with more complete and accurate data, so they can drive more revenue through improved segmentation, targeting and personalization. FEATURES/FUNCTIONALITY DealSignal positions users to perform on-demand...
by Elise Schoening | Mar 30, 2018 | Industry News
SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 – 10. The ROI Awards are designed to honor companies who excel in product development, marketing...
by Elise Schoening | Mar 29, 2018 | Industry News
Salesforce has unveiled the Salesforce Integration Cloud, a new offering powered by the company’s recent acquisition of integration platform provider MuleSoft. The Cloud is designed to help users connect disparate data throughout their cloud platform. The...
by Elise Schoening | Mar 29, 2018 | Industry News
Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates. The new capabilities position Vidyard users to add...
