by Elise Schoening | Mar 28, 2018 | Industry News
LinkedIn has updated its social media platform to enable B2B marketers to use video for Sponsored Content and Company Pages. Video sharing will be available to all companies and publishers in the coming weeks. Sponsored Content videos are designed to be embedded...
by Elise Schoening | Mar 28, 2018 | Blog
Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies. Madison Logic CEO Tom O’Regan shared his thoughts on the future of ABM with...
by Elise Schoening | Mar 27, 2018 | Demanding Views
Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in...
by Elise Schoening | Mar 26, 2018 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products. Recently, Bombora...
by Elise Schoening | Mar 26, 2018 | Industry News
CaliberMind, a B2B marketing intelligence provider, announced a $3.2 million seed round of funding from Newark Venture Partners and Buran Venture Capital. The company said the funding will be used for product innovation, AI development, and to scale marketing and...
