by Elise Schoening | Mar 23, 2018 | Industry News
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible...
by Elise Schoening | Mar 22, 2018 | Industry News
Metadata, an AI-powered demand generation platform, has partnered with LinkedIn Marketing to integrate its platform with LinkedIn’s advertising APIs. By joining the Partners Program, Metadata is positioned to help marketers design and improve ABM campaigns on...
by Elise Schoening | Mar 21, 2018 | Blog
The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever. Enter the growing discipline of Marketing Performance...
by Elise Schoening | Mar 20, 2018 | Industry News
Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement...
by Elise Schoening | Mar 19, 2018 | Industry News
Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic...
