by Elise Schoening | Mar 19, 2018 | Solution Spotlight
AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed events. AmpLive is designed to distribute live content to audiences based on criteria such as company, industry, job title,...
by Elise Schoening | Mar 16, 2018 | Demanding Views
The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI...
by Elise Schoening | Mar 15, 2018 | Industry News
Drift, a conversational marketing platform, announced the launch of its email platform designed to help businesses turn email marketing into web traffic. The platform positions marketers to connect emails to their website, where chatbots offer personalized messages to...
by Elise Schoening | Mar 15, 2018 | Case Studies
Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales. The Challenge Abram...
by Elise Schoening | Mar 14, 2018 | Industry News
True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun &...
