by Kelly Lindenau | May 29, 2024 | Industry News
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits of ABM, they have yet to fully...
by Kelly Lindenau | May 22, 2024 | Industry News
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of each strategy’s responsibilities, the waters get muddied...
by Kelly Lindenau | May 22, 2024 | Blog
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement & Attribution Benchmark Survey,” 86% of...
by Kelly Lindenau | May 15, 2024 | Industry News
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the...
by Kelly Lindenau | May 15, 2024 | Blog
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to...
