by Kelly Lindenau | Jun 11, 2024 | Blog
It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI) and go-to-market (GTM) initiatives. As such, the B2B Marketing Exchange East will feature a Pam Didner double feature on day one, as the B2B marketing...
by Kelly Lindenau | Jun 10, 2024 | Industry News
B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis.” The survey report — published by buyer intelligence platform...
by Kelly Lindenau | Jun 5, 2024 | Industry News
Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only a minority of marketing teams are actively utilizing AI to enhance their functions. These findings were uncovered in “AI In B2B Marketing: Lessons From...
by Kelly Lindenau | Jun 4, 2024 | Industry News
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic marketing and community-based insights, according to “Unveiling Gen Z: What They...
by Kelly Lindenau | May 29, 2024 | Blog
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a...
