by Kelly Lindenau | Dec 24, 2024 | Feature
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top five articles that received the most hits revolved around enhancing...
by Kelly Lindenau | Dec 19, 2024 | Industry News
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools (60%), video (53%) and podcast advertising (50%). Additionally, 64% of...
by Kelly Lindenau | Dec 18, 2024 | Blog
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed. The survey — fielded by revenue intelligence provider Gong — explored how...
by Kelly Lindenau | Dec 18, 2024 | Industry News
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows. As part of the release, the company introduced: A no-code App Builder that seeks to connect relevant data sources and...
by Kelly Lindenau | Dec 12, 2024 | Industry News
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and...
