by Kim Zimmermann | May 7, 2014 | Industry News
The Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics, were handed out at #C2C14. Sharing case studies and behind-the-scenes looks at the design and execution of the cutting-edge content...
by Kim Zimmermann | May 5, 2014 | Industry News
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co. Like all of the tools in the B2B...
by Kim Zimmermann | May 4, 2014 | Demanding Views
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts to help us understand where we are in the context of our peers, industry and competition. Without them, there is no understanding...
by Kim Zimmermann | May 4, 2014 | Solution Spotlight
Sales Process Pro from SAVO is designed to provide companies with real-time insight into sales activities. This allows sales and marketing leaders to reinforce training and execution best practices, improve productivity and sales forecasts, and ensure overall deal...
by Kim Zimmermann | May 4, 2014 | Industry News
Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014,...
