by Kim Zimmermann | Apr 29, 2014 | Industry News
InsideSales.com, a cloud-based sales acceleration technology vendor, has secured $100 million in Series C financing. The company will use the investment to boost revenue growth, expand its portfolio of technology solutions and enter new geographic markets. “We are...
by Kim Zimmermann | Apr 29, 2014 | Solution Spotlight
Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between social media efforts and lead generation budgets. Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between...
by Kim Zimmermann | Apr 29, 2014 | Demanding Views
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your...
by Kim Zimmermann | Apr 29, 2014 | Industry News
Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers improve content performance. He said it is time to move beyond some of the current initiatives — aligning content, understanding the...
by Kim Zimmermann | Apr 29, 2014 | Industry News
Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they...
