by Kim Zimmermann | Apr 2, 2014 | Industry News
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demand Gen Report B2B Content...
by Kim Zimmermann | Apr 2, 2014 | Demanding Views
By You Mon Tsang, CMO, Vocus In the gambling world, handicapping is a science. The best prognosticators compile endless results, statistics and outside factors to determine the outcome of a game that is yet to take place. But despite meticulous care and understanding,...
by Kim Zimmermann | Apr 1, 2014 | Industry News
This story originally appeared in Demand Gen Report’s sister publication, Channel Marketer Report. HP is in the midst of a five-year transition— with the channel being at the heart of the process. Over the past year, the company has focused on three core pillars...
by Kim Zimmermann | Mar 31, 2014 | Industry News
IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts...
by Kim Zimmermann | Mar 31, 2014 | Industry News
Business buyers have become more reliant on third-party information to make business decisions and look to content sharing circles to help them along the buying process, according to a new study conducted by The CMO Council in partnership with NetLine Corporation. The...
