by Kim Zimmermann | Mar 20, 2014 | Industry News
Brainshark launched SlideShark Anywhere, which makes SlideShark features accessible from PCs, Macs and Windows 8 tablets. The platform, which was initially only available on iOS devices, enables users to access, present and share presentations from a wider selection...
by Kim Zimmermann | Mar 18, 2014 | Industry News
B2B marketing and sales professionals must work together to meet the ever-changing needs of buyers. To be successful, marketing and sales teams need to personalize their communication with their audiences as they nurture them through the buying cycle. At the 2014...
by Kim Zimmermann | Mar 18, 2014 | Industry News
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold 185,000 copies on Amazon....
by Kim Zimmermann | Mar 17, 2014 | Industry News
Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential. In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing...
by Kim Zimmermann | Mar 14, 2014 | Industry News
ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace. Scout’s predictive analytics, along with Marketo’s automation capabilities,...