by Kim Zimmermann | Mar 13, 2014 | Industry News
LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software. LearnPad had already been using an email...
by Kim Zimmermann | Mar 12, 2014 | Industry News
Brainshark, a cloud-based business presentations solutions provider, launched Brainshark for Work.com, on the Salesforce1 AppExchange. The integration with Salesforce is designed to improve sales onboarding, training and prospecting, and accelerate overall sales...
by Kim Zimmermann | Mar 12, 2014 | Industry News
TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution. The new features give users the ability to regulate which partners can access, edit,...
by Kim Zimmermann | Mar 12, 2014 | Industry News
One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific...
by Kim Zimmermann | Mar 11, 2014 | Solution Spotlight
Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize and model program outcomes and make data-driven planning decisions from a central location. Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize...
