by Kim Zimmermann | Mar 4, 2014 | Industry News
The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that...
by Kim Zimmermann | Mar 3, 2014 | Industry News
InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to...
by Kim Zimmermann | Feb 28, 2014 | Industry News
Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new functionality builds on the company’s recently released...
by Kim Zimmermann | Feb 27, 2014 | Industry News
Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution that Silverpop acquired in early 2012. The company also reported that revenues for CoreMotives are up 54% since the...
by Kim Zimmermann | Feb 27, 2014 | Industry News
All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered across...
