by Kim Zimmermann | Feb 6, 2014 | Industry News
Bizo reported $12.4 million in revenue in Q4, a record-setting quarter for the company. The B2B marketing automation vendor also posted $38.3 million in bookings in 2013, nearly a 75% increase over the previous year. The launch of new subscription-based products such...
by Kim Zimmermann | Feb 5, 2014 | Demanding Views
by Cliff Pollan, Founder and CEO, Postwire At its core, content marketing in the B2B world is a sound strategy that when executed well can generate demand, educate prospects and clients, and can be tailored to their needs at different points. It forces marketers to...
by Kim Zimmermann | Feb 4, 2014 | Industry News
Microsoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new CEO and member of the Board of Directors. Since joining Microsoft in 1992, Nadella has played a major role in the company’s shift to the cloud and the evolution of one...
by Kim Zimmermann | Feb 4, 2014 | Industry News
Revenue marketing impacts a number of initiatives — sales and marketing alignment, demand generation and lead management, just to name a few. The Pedowitz Group recently brought together a number of senior marketing executives for targeted discussions about the topic...
by Kim Zimmermann | Feb 4, 2014 | Solution Spotlight
The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs. The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs....
