by Kim Zimmermann | Jan 20, 2014 | Industry News
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To...
by Kim Zimmermann | Jan 17, 2014 | Industry News
The Act-On for Agencies solution from Act-On Software has been adopted by To The Point Marketing (TTPM), an interactive marketing agency that works with B2B and B2C brands. The solution allows TTPM to manage, provision and share marketing assets across accounts while...
by Kim Zimmermann | Jan 16, 2014 | Industry News
Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta....
by Kim Zimmermann | Jan 15, 2014 | Industry News
The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they view other sites — has been a page in B2C marketers’ playbooks for quite a while. Today, however, B2B marketers are embracing retargeting even more...
by Kim Zimmermann | Jan 14, 2014 | Solution Spotlight
Manalto is a provider of end-to-end, scalable social media content management solutions that enable businesses to optimize Facebook’s social media capabilities. Manalto’s Social ERP is designed to help franchises, multi-product and multi-location...
