by Kim Zimmermann | Dec 20, 2013 | Industry News
Oracle has agreed to acquire Responsys, a cloud-based marketing software and services provider, for approximately $1.5 billion. The purchase is expected to be finalized by Q2 2014. The move broadens Oracle’s reach into online marketing automation. The company...
by Kim Zimmermann | Dec 20, 2013 | Industry News
A common mistakemarketers make while hosting an event is not creating a thriving community across channels to engage prospects before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential...
by Kim Zimmermann | Dec 19, 2013 | Industry News
According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in Big Data solutions and 54% have already done so. Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400...
by Kim Zimmermann | Dec 18, 2013 | Industry News
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is...
by Kim Zimmermann | Dec 18, 2013 | Solution Spotlight
The WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one platform. WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one...
