by Kim Zimmermann | Nov 26, 2013 | Industry News
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications....
by Kim Zimmermann | Nov 25, 2013 | Industry News
Vocus updated its Marketing Suite with new features designed to help organize and track multi-channel marketing campaigns and build mobile landing pages, among other capabilities. According to company officials, these new capabilities streamline complex, multi-channel...
by Kim Zimmermann | Nov 22, 2013 | Industry News
Silverpop launched Mobile Connector, a solution designed to enable marketers to link the Silverpop platform with their company’s mobile applications. According to Bryan Brown, VP of Product Strategy at Silverpop, marketers can now boost app usage, launch...
by Kim Zimmermann | Nov 15, 2013 | Industry News
SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both...
by Kim Zimmermann | Nov 14, 2013 | Industry News
Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution enables B2B marketers to establish criteria for relevance and...
