by Kim Zimmermann | Nov 10, 2015 | Demanding Views
Glassdoor made a smart move by capitalizing on the popular “Dummies” series when it published Employer Branding For Dummies, Glassdoor Special Edition. The content was the top-performing E-book out of 15 E-books that the company created in 2014 and helped the...
by Kim Zimmermann | Nov 9, 2015 | Industry News
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects’ engagement with sales and marketing teams. “When it comes to lead nurturing, there is still a lot of guesswork on where to send a prospect next...
by Kim Zimmermann | Nov 4, 2015 | Industry News
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives in an effort to improve targeting, enhance personalization and convert more prospects. Almost two-thirds (64%) of respondents...
by Kim Zimmermann | Nov 4, 2015 | Financial News
SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The company also anticipates using the funding — led by Providence Equity...
by Kim Zimmermann | Oct 30, 2015 | Industry News
Teradata launched its latest version of the Integrated Marketing Cloud, offering new features designed to help personalize communication by integrating customer-interaction data across paid, earned and owned channels. In addition to expanded data integration, the new...
