by Klaudia Tirico | Dec 27, 2016 | Solution Spotlight
The Cxense data management and personalization platform enables users to boost digital revenue through website personalization, ad targeting and other conversion strategies. FEATURES/FUNCTIONALITY Cxense enables publishers and digital businesses to aggregate, segment...
by Klaudia Tirico | Dec 21, 2016 | Case Studies
Bradley Corporation, a manufacturer of commercial plumbing fixtures and washroom accessories, partnered with FatStax, a custom mobile sales app developer, to create an app that would help its sales reps streamline customer meetings, save time and sell better. The...
by Klaudia Tirico | Dec 20, 2016 | Solution Spotlight
Evergage Guardian uses machine learning technology to provide marketers with real-time data, performance visualizations and proactive suggestions for improving customer engagement across websites and mobile apps. FEATURES/FUNCTIONALITY Evergage Guardian...
by Klaudia Tirico | Dec 19, 2016 | Demanding Views
With the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these...
by Klaudia Tirico | Dec 16, 2016 | Industry News
Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable sales and marketing account teams to align more efficiently by...
