by Klaudia Tirico | Dec 13, 2016 | Industry News
Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business...
by Klaudia Tirico | Dec 13, 2016 | Blog
Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no...
by Klaudia Tirico | Dec 12, 2016 | Industry News
Tact, an AI-powered CRM platform for sales representatives, has announced it closed a $15 million funding round led by Upfront Ventures, with participation from Microsoft Ventures. The company said it plans to use the funding to add new customers, expand its offices...
by Klaudia Tirico | Dec 12, 2016 | Solution Spotlight
ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays. FEATURES/FUNCTIONALITY The ZenIQ platform offers a single view of target accounts and can provide insight into individuals who...
by Klaudia Tirico | Dec 12, 2016 | Demanding Views
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded activities; complimentary goods; and bonus offers. The expected gain...
