by Klaudia Tirico | Nov 18, 2016 | Industry News
Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers. According to Sprinklr, the acquisition will help enhance the company’s audience insights, segmentation,...
by Klaudia Tirico | Nov 16, 2016 | Blog
Sales representatives don’t always have it easy. Communicating with a buyer and providing them the information they need to get through the funnel takes time and effort. In today’s B2B buying landscape where the buyer has already done his or her research...
by Klaudia Tirico | Nov 15, 2016 | Solution Spotlight
Vision6 is an integrated marketing solution for email marketing automation. Founded in 2001 and headquartered in Australia, Vision6 recently expanded to the U.S. to offer customizable, enterprise-grade tools to mid-market companies and agencies. FEATURES/FUNCTIONALITY...
by Klaudia Tirico | Nov 9, 2016 | Industry News
Experian, a credit services and marketing services company, announced it plans to divest its email and cross-channel marketing businesses, according to reports. Experian’s email and cross-channel marketing businesses are the largest in its Marketing Services...
by Klaudia Tirico | Nov 8, 2016 | Industry News
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of...
