by Klaudia Tirico | Sep 8, 2016 | Industry News
Adobe has released a new video marketing analytics product for measuring content and advertising campaigns. Adobe Analytics for Video enables marketers to gain a clearer picture of their video engagement, the company said. One of the key features of the product is...
by Klaudia Tirico | Sep 7, 2016 | Industry News
When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to measure, such as click-through rates on email campaigns or the number of followers on social media, but these metrics don’t dive into the impact...
by Klaudia Tirico | Sep 6, 2016 | Financial News
Demand generation platform provider Metadata has raised $2 million in seed funding. According to Metadata, the funding will accelerate the growth and scaling of its sales, marketing and product development efforts. Additionally, the capital will help it expand its...
by Klaudia Tirico | Sep 5, 2016 | Solution Spotlight
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media’s overall...
by Klaudia Tirico | Sep 2, 2016 | Demanding Views
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying...
